1．Activities to promote sound marketing

• ●To prevent copyrighted video products from unauthorized exhibition and illegal duplication
• ●To develop sound video rental market by enforcing anti-piracy surveillance
• ●To conduct survey and study how to expand sell-though market
• ●To increase the public awareness of video software
• ●To provide members with JVA hologram seal to identify authorized products from pirated copies

2. Activities to promote copyright protection

• ●To study revisions to the existing Japanese copyright law for a proposal to the Agency for Cultural Affairs
• ●To establish legal standards with respect to consumer's use of video software in consultation with the Agency for Cultural Affairs
• ●To publish a booklet about video copyright for the education of not onlyJVA members but also any persons or entities engaged in video business
• ●To hold copyright seminars for members
• ●To support copyright seminars by the Agency for Cultural Affairs by sending professional lecturers thereto

3. Studies on censorship restrictions

• ●To study on voluntary restrictions
• ●To establish production standards and implementation

4. Market survey and publicity

• ●To compile and analyze the sales of visual products by JVA members on a monthly, semi-annual,and annual basis
• ●To conduct market survey of video rental stores by questionnaire filled in by such stores on a regular basis

5. Cooperation with government offices and allied organizations

• ●To submit requests to the Ministry of International Trade and Industry,the Agency for Cultural Affairs, the National Police Agency, and the Administrative Agency for the benefit of members
• ● To promote mutual cooperation with other relevant organizations
• ● To exchange information and cooperate with Motion Pictures Association of America (MPAA),and other related organizations in overseas

6. Promotion of Multi-Media

• ● To hold seminars and study the potentiality of Multi-Media business
• ● To study the clearance of Multi-Media rights
• ● To be a member of Multi-Media related organizations and maintain close relationship